Moonpig ($moonpig) is a decentralized memecoin with a celestial mission: to bring humor, community, and economic empowerment back to the people — metaphorically, and one day, literally. Rooted in the legend of a determined pig determined to reach the moon, moonpig blends storytelling, tokenomics, and community culture into a unique digital asset. Unlike traditional meme coins, moonpig embraces a purpose: to entertain, reward, and expand a community that believes memes are the highest form of currency. This white paper outlines the lore, structure, and future of the moonpig movement.